![]() ![]() Interaction is key to keeping users coming back for more of your content. You can write about such topics as the top 10 products you offer in terms of customer popularity or top 10 things to look forward to with your company, to name two common examples. The list format ensures you don’t have clunky walls of text and will keep readers scrolling to the end to see what’s in the number one spot. Quick and easy to scan, top 10 lists are almost always a sure bet for retaining a subscriber’s attention. This in itself can be a great opportunity to link your Instagram or YouTube channels if you have them. Go step-by-step and offer visuals such as photos or videos. If you run a tour guide service, you can offer a guide on how to find unknown gems in a certain location. This also works well if you offer a service. For instance, if your company makes clothes, you can create a guide that shows customers how to accessorize with your products. Fortunately, they are easy to write, as you can make a how-to for just about any aspect of your business. How-to guidesĮveryone loves a good how-to guide. Here are the top 10 ideas for you to try out with your monthly newsletter: 1. Fortunately, the choices you have are vast and plentiful. ![]() Now that you’ve got the different newsletter themes down, it’s time to choose which segments you can implement on a monthly basis. Newsletters that encourage customer participation keep things light and ensure that you don’t fall into a rut of sales-only newsletters that will end up in people’s junk folders. Of course, it doesn’t have to be all serious. Even if customers aren’t part of the event, they enjoy hearing about it and seeing it in an event recap afterward. If your company hosts many events, such as charity drives, product launches, trade shows, seminars, or retreats, you will want to make use of event newsletters. Promotional newsletters contain such things as limited-time offers, coupons, discounts, and other financial opportunities. This type of newsletter is many companies’ go-to newsletter of choice, as it usually opens the doors for more sales or interaction with products. Helpful newsletters answer customer questions, give insight into products and services, and offer assistance on navigating such things as your website or social media channels. Informative newsletters usually contain up-to-date company or product news and let consumers know about upcoming events, product or service launches, or general news in the industry. These are perhaps the most common newsletters that companies send out. Some of the most effective commonly used ones include: Informative When it comes to the varying newsletter ideas, you have plenty of options available that will ensure each newsletter your customers receive is fresh and interesting. Knowing that a newsletter will arrive from your company at the same time every month gives customers a sense of regularity and familiarity that they will come to associate with your brand. ![]() Moreover, newsletters act as the perfect long-term communication channel for your customers. As such, consumers see you as more authentic and are more motivated to buy your products or use your services.
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