" have decades of experience in building strong franchises, and I think they can share some of those experiences with us." "The candy crush franchise is quite young, we're launching our third title now with Jelly," says Sommestad. Activision Blizzard knows how to keep games alive. Not only will it have huge financial backing, it will have the support of a corporation known for owning two of the longest-running video game franchises of all time: Call of Duty and World of Warcraft. When Activision Blizzard completes its acquisition deal with King (it should be finalised in Q2 of this year), the Candy Crush maker is going to be in a good place. We're looking into it – it might happen in the future if products like wearables have traction." Candy Crush on a smartwatch? That could be interesting We want something that can add strongly to the gameplay experience. "We haven't been a fast mover, but we're testing things," Sommestad tells us, "We're experimenting with watches internally. The charm of Candy Crush's swiping mechanic might be lost if the franchise ever found its way onto PS4/Xbox One, but there are other platforms where it might make more sense. Of course, there's also potential to move onto other platforms. "We could do something that's interesting there." "Maybe you want to customise the character you're playing as," he says, hinting at another potential way to get players to spend money. KIng will also offer more immediate opportunities within the games, suggests Sommestad. And then there's toys, TV, theme park rides… Just ask Rovio, whose ubiquitous Angry Birds franchise has branched out into all these things and more. Last year talk show host Stephen Colbert and Liam Neeson entertained us with a parody sketch for a Candy Crush movie, but given Activision Blizzard's plan to open its own film and television studio, it may soon be more than a laughing matter. Sommestad also tells us that the original Candy Crush and Candy Crush Soda Saga will continue to be supported and updated alongside Jelly Saga. The more King develops the world and characters of Candy Crush, the more potential it has to expand the franchise. Jelly Saga is a game for King to "tell the story around the Candy Kingdom and bring more life to the Candy Crush universe," Sommestad explains. It's not the only thing that alludes to the future.
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